Growth hub
One Growth engine, mounted in every admin. This is the folo.link mount — all tenants. In each product admin the same component collapses into a “Growth” section of that admin’s own nav, scoped to its tenant (never a fifth admin).

One Growth engine, mounted in every admin.

Partial · engine Wave 1Demo data

All tenants — staff view

Internal promotion Founder · Bryza 09/08
Promote our own features to our own users — three shapes, measured exactly like external campaigns (same results, same attribution).

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Featured story
Attribution caveat: IG stories carry no caption — attribution needs the smart link in the media itself or a follow-up DM. Feed/reel posts carry the smart link in caption (live today).

IG-style story pushing a new feature — lands in the platform story rail with a note bubble. Assets from the content factory.

Stories: no caption → link in media or follow-up DM

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Feature post

In-feed announcement post — feature card + one CTA, published to the platform feed as the house account.

💬

Client message

WhatsApp-style chat push — one-to-one or mass, targeted with the audience filters below.

Listening signals Ranked · demo data
Competitor changelogs, regulator RSS, creator subreddits, news — deduped and ranked. Evidence links are mandatory on every card; no evidence, no signal.

Severity + category are status, not decoration — every state carries a label and an S-mark as well as its hue (colour is never the sole carrier).

Last event 14m ago ·2 of 9 sources unavailable

ABSENT ≠ EMPTY. A broken feed says "unavailable" — it never renders as no-activity. A quiet board only means quiet if every source reported in.

Competitor pauses agency payouts Competitor Conf 0.91

Complaint volume spiking across two subreddits — agencies actively shopping for an alternative. Suggested: PROPOSE poach campaign.

Evidence · r/creatoragencies Evidence · changelog diff

sends nothing · human-gated

New UK age-assurance guidance draft Regulatory Conf 0.84

Consultation opened; affects age-gating flows on all tenants. Suggested: roadmap brief to the owning PM (watch lane until final text).

Evidence · regulator RSS

sends nothing · human-gated

Tipping-culture trend cresting on short video Trend Conf 0.78

Below the AUTO bar — confidence ≥ 0.85 + mandatory evidence before anything is even suggested as AUTO. PROPOSE-only content pack drafted for the Folo house accounts.

Evidence · news API Evidence · agent sweep

sends nothing · human-gated

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r/creatorsupport feed — unavailable Source down

Fetcher failing since 09:12. Renders as unavailable, never as “no activity” — absent ≠ empty.

Leads pipeline Demo data
One row per creator / agency / brand / fan-cohort lead. Eight stages, always the same vocabulary — Signal → Qualified → Contacted → Engaged → Negotiating → Won / Lost, plus Suppressed: the do-not-contact truth. Suppressed is a stage, never a hidden flag — it is checked at write time on every send.

Signal 64Qualified 44Contacted 30Engaged 20Negotiating 9Won 10Lost 12Suppressed 5 · do-not-contact

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Mid-size agency · 12 creatorsFrom competitor-payout signal · score 86 · stage: engaged

Engaged

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Creator cohort · folo.fund waitlistWaitlist + deck telemetry · score 74 · stage: qualified

Qualified

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Brand · boutique retail chainManual scanner source · score 61 · stage: contacted

Contacted

⛔

Creator · opted out of contactstage: suppressed — the do-not-contact truth · excluded from every send at write time, internal promos included

Suppressed

Outreach queue
Every touch is a row in `outreach_actions`, in one of two lanes — the lanes never mix. AUTO is inbound-triggered or reversible-internal-and-contact-free; PROPOSE is human-approved and volume-capped. `sent` is only ever written by a human-gated transition.

✓ AUTOInbound-triggered or reversible-internal

AUTO = inbound-triggered OR reversible-internal-and-contact-free. AUTO never contacts a person — anything that reaches a human rides PROPOSE, and needs confidence ≥ 0.85 + mandatory evidence before it is even suggested as AUTO.

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Reply to inbound demo requestEmail · confidence 0.93 · sent 2h ago

✓ Sent

↩

Waitlist confirmation nurtureEmail · triggered by signup · sent 5h ago

✓ Sent

✋ PROPOSEHuman-approved · volume-capped

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Agency poach DM draft ×12From competitor-payout signal · awaiting approval

✋ Proposed

✎

Client message · channels launchInternal promo mass send · est. 18,420 · awaiting approval

✋ Proposed

Sources 9 feeds · 2 unavailable
Honest integration states only — live-synced means syncing now; pending renders as pending, never as live; a broken feed renders as unavailable, never as quiet.

📰

Regulator RSS · competitor changelogs · news APIDeduped + ranked into the signals board

Live

🔍

Creator Signal Scanner manual_scannerMatthew’s complaint-mining search builder — human-found leads join the same pipeline + rails as engine finds

Live

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WATA PipedriveDeals by stage flowing via the portal

Live-synced

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KNKY Pipedrive backfillBlocked on founder token — pending renders as pending, never as live

Pending · founder token

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Creator subreddits2 of 4 feeds failing since 09:12 — surfaced on the feed-state bar above

Partial · 2 down

Measurement Demo data
Internal promo is measured exactly like external — same table, same attribution, one picture per campaign. Bars rank attributed $; the slide-over holds sends / opens / conversions per campaign.

Agency poach

$18,600

Client message

$4,890

Featured story

$3,120

Brand nurture

$2,140

Social studio — trend to post
The engine’s production line (measured from its fleet brief, 2026-08-07): trend aggregator (15-min cron) → 3 voice-matched variants → voice score 0–100 → media gen → APPROVE (human-gated — the approve flow sends nothing by itself, §13) → publish/schedule to the connected channels. Plus predictive pre-post scoring, the atomizer (one asset → per-channel cuts), comment-to-DM funnels, UGC discovery + rights-request DMs and a unified social inbox. Engine status, honestly: code-complete (583 tests) in demo mode — blocked on founder env/keys + Meta & TikTok app review (2–4 wk lead). Scoped by the tenant pills above like everything on this page: per-brand voices, per-brand calendars, one engine.

Channels: IG · TikTok awaiting app review · Threads · Bluesky ready · keys: awaiting founder env

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Trend catcher

15-min sweep ranks what’s moving; a trend becomes a brief in one click — jump on it while it’s alive.

feeds Listening signals above

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Auto creative

3 voice-matched variants per brief · voice score 0–100 · media + caption generated per channel by the atomizer.

pre-post score predicts reach

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Schedule

Per-brand calendar; approved posts queue to slots. Nothing publishes without the human approve.

gate: approve sends nothing

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Social inbox + UGC

Unified inbox triage · comment-to-DM funnels · UGC discovery with rights-request DMs (PROPOSE lane — a DM is contact).

rides the outreach lanes above

Seed run — one trend, end to end demo of the live flow

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14:15 · Trend caught — “POV voiceover audio” ↗ 214% / 6h15-min sweep ranked it #1 for the Folo voice · one click made it brief GB-0412

Folo tenant

✎

14:19 · 3 variants drafted + scoredvoice scores 91 · 74 · 62 — variant A kept; atomizer cut reel + story + caption per channel; pre-post score predicts 12–18k reach

auto creative

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14:22 · Media generated, sent to approvalsits in the approve queue — approve sends nothing; a human owns the gate (§13)

awaiting approve

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on approve · Scheduled Thu 19:00 → IG reel + Threadsslots picked from the Folo calendar’s best-performing windows; results land in Measurement above, attributed by smart link

then: tracked

This is the engine’s real production line run on demo data — trend to scheduled post in ~7 minutes plus one human approve. The missing pages (calendar · approve queue · inbox) are second-level surfaces of THIS flow and ship with implementation; this seed is their spec.

WRITE PATH · briefs, variants and schedules write in the Growth engine; publishing goes out on each brand’s own channel connections; approval is the only path to ‘sent’ · SOURCE · growth engine (demo mode — AWAITING keys + platform app review, stated not faked) · SCOPE · tenant pills; folo.link sees every brand’s calendar side by side

Affiliates & referrals
Product-side programmes (the FG affiliate leaderboard and referral scheme live in each product admin under Money → Growth). Growth reads the rate card and attributes outreach links through it — it never sets rates.

Rates & bases: docs/PRICING-CANONICAL.md — never inline.

Campaign results — detail

Internal and external, one picture per campaign. Demo data.

Campaign	Kind	Sends	Opens	Conv.	Attr. $
Channels launch — client message	Internal	18,420	9,105	612	$4,890
Channels launch — featured story	Internal	—	22,300 views	418	$3,120
Agency poach — competitor payouts	External	12	9	3	$18,600
Brand nurture — retail cohort	External	240	96	7	$2,140

Attribution: Receipt click→sale is the system of record for conversion truth; GA4 joins via the sources-layer adapter (live on credential paste); PostHog + marketing links widen the picture — one attribution_events join per campaign, internal or external.

Central BuilderGrowthSystem

Growth hubiOne Growth engine, mounted in every admin. This is the folo.link mount — all tenants. In each product admin the same component collapses into a “Growth” section of that admin’s own nav, scoped to its tenant (never a fifth admin).

Internal promotion Founder · Bryza 09/08iPromote our own features to our own users — three shapes, measured exactly like external campaigns (same results, same attribution).

Outreach queueiEvery touch is a row in outreach_actions, in one of two lanes — the lanes never mix. AUTO is inbound-triggered or reversible-internal-and-contact-free; PROPOSE is human-approved and volume-capped. sent is only ever written by a human-gated transition.

Sources 9 feeds · 2 unavailableiHonest integration states only — live-synced means syncing now; pending renders as pending, never as live; a broken feed renders as unavailable, never as quiet.

Measurement Demo dataiInternal promo is measured exactly like external — same table, same attribution, one picture per campaign. Bars rank attributed $; the slide-over holds sends / opens / conversions per campaign.

Seed run — one trend, end to end demo of the live flow

Affiliates & referralsiProduct-side programmes (the FG affiliate leaderboard and referral scheme live in each product admin under Money → Growth). Growth reads the rate card and attributes outreach links through it — it never sets rates.

Growth hub
One Growth engine, mounted in every admin. This is the folo.link mount — all tenants. In each product admin the same component collapses into a “Growth” section of that admin’s own nav, scoped to its tenant (never a fifth admin).

Internal promotion Founder · Bryza 09/08
Promote our own features to our own users — three shapes, measured exactly like external campaigns (same results, same attribution).

Outreach queue
Every touch is a row in `outreach_actions`, in one of two lanes — the lanes never mix. AUTO is inbound-triggered or reversible-internal-and-contact-free; PROPOSE is human-approved and volume-capped. `sent` is only ever written by a human-gated transition.

Sources 9 feeds · 2 unavailable
Honest integration states only — live-synced means syncing now; pending renders as pending, never as live; a broken feed renders as unavailable, never as quiet.

Measurement Demo data
Internal promo is measured exactly like external — same table, same attribution, one picture per campaign. Bars rank attributed $; the slide-over holds sends / opens / conversions per campaign.

Affiliates & referrals
Product-side programmes (the FG affiliate leaderboard and referral scheme live in each product admin under Money → Growth). Growth reads the rate card and attributes outreach links through it — it never sets rates.